This experiment adds the text "I Wish I Could" with a strikethrough, and allows you to add a sentence that describes what your product/service provides.
What if a headline started off in the first person wishing for a more empowered state of being? Could crossing out the 'I wish I could' phrase also suggest a more positive possibility? This is definitely worth a test.
This experiment shows to your visitors that they no longer need to "wish" for something that they want because your business can provide it immediately.
The purpose of this experiment is to also make it obvious to your website visitors exactly what your product/service can provide.
The headline is also read from your visitor's perspective, allowing them to find a more personal and emotional connection with your product/service.