• The Experiment

  • Purpose/Hypothesis

The Experiment:

This experiment adds the text "I Wish I Could" with a strikethrough, and allows you to add a sentence that describes what your product/service provides.




What if a headline started off in the first person wishing for a more empowered state of being? Could crossing out the 'I wish I could' phrase also suggest a more positive possibility? This is definitely worth a test.

  • This experiment shows to your visitors that they no longer need to "wish" for something that they want because your business can provide it immediately.

  • The purpose of this experiment is to also make it obvious to your website visitors exactly what your product/service can provide.

  • The headline is also read from your visitor's perspective, allowing them to find a more personal and emotional connection with your product/service.

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