• The Experiment

  • Purpose/Hypothesis

The Experiment:

This experiment animates your headline being typed letter-by-better as soon as a visitor lands on your webpage.


  • The purpose of this experiment is to bring more attention to your headline by animating it.

  • Headlines often contain some some important information about your webpage, and animating the letters is a great way to make your visitors notice it.


The headline is by far one of the most important elements on your page. It sets the stage for the visitor by answering the question “what is this and why should I be interested in it?”. It also sets the stage for the visitor to make a decision to continue reading or leave.

The idea behind this experiment is you want to give attention to your headline. Moving objects typically do a great job of bringing attention to something. So if you have a pretty good headline, you can bring more attention to it by animating it.

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