Contents:

  • The Experiment

  • Purpose/Hypothesis

  • Pro Tips

The Experiment:

This allows you to change the text in your buttons.

Before:

After:

Purpose/Hypothesis:

  • The text on your CTA buttons is supremely important. It lets people know what action they are going to take and how it will benefit them. Visitors to a website often "convert" as a result of clicking a button.

  • Therefore it is pretty important that visitors clearly understand what the text in a button means. Your visitors may interpret the button texting differently from what you intended, so it is important to test out what text works the best

Pro Tips:

  • Text can also encourage (or even discourage) a visitor to click on certain buttons. For example, for buttons that you would like your visitors to click on, having text that outlines the benefits (e.g "Get 50% Off") will make them more likely to convert. For buttons that you would not like your visitors to click on, having text that outlines that disadvantages (e.g "Lose 50% Discount") will discourage them from clicking.

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